Best Practices for Posting
Posted by aumasocialmedia on July 9, 2012
While there are numerous studies done into when and how often to post on social media sites, this graphic gives some solid best practices that can be used by anyone. The advice is sound and realistic, particularly for a small (perhaps one person) shop that doesn’t have a lot of resources.
Visit http://topnonprofits.com/posting-guide/ for a downloadable .pdf of this chart.
Craig Van Korlaar said
Thanks for sharing! We’re also working on several companion resources. Sign up to be notified when these release. http://topnonprofits.wufoo.com/forms/q7x3z9/
krisforinger said
That is an interesting graphic. I would say it is perfect for someone who doesn’t have a lot of time on their hands to manage social media. However, I find that a FB post every other day is low to me. I tend to post at least 2 no more than 3 times a day on the page staggered throughout the day. With the way Facebook has restructured the way pages works, less people see your posts anyway unless they are actually logged in at the time.
aumasocialmedia said
I agree with you that every other day is low. Especially for an organizational page. For an org, I’d recommend a minimum of one post per day, but preferably 2 to 3 (perhaps morning, afternoon, and night). And yes, the new algorithm as to whether a user sees your post is a bit bothersome to me. I’m not a huge fan of it.
Craig Van Korlaar said
Facebook is constantly changing and tweaking it’s algorithms, so always test things for yourself. That said, research does show that posting every other day is the best way to get and keep likes and that posting more than 3 times in a single day can be detrimental (to likes). Note: This metric used here refers to likes and may not always translate to the maximizing comments, share, post likes, etc.
Another reason I suggest posting every other day is that for most organizations that are strapped for time and resources, it increases the likelihood of them consistently posting solid content. If you have the staffing and resources to post content people love more regularly than this, I have no doubt you will be successful. The worst thing you can do is go on week long sprints of posting like crazy and then get burned out and go quiet for a few weeks only to post like crazy again. See Beth Kanter’s recent post on this topic http://www.bethkanter.org/content-crave/