AU MA Social Media

A class blog about social media.

A shift in social media organizations need to know about

Posted by taniapaiva on June 4, 2011

So…now that social media is clearly here to stay…new issues are arising that organizations with a public presence on social media will have to address to stay relevant in this medium.  This short post talks about how the tide is shifting, people who are using social media are looking increasingly to companies to interact with them online in ways that are most relevant to them.  So, this goes back to knowing your audience, listening, and then communicating accordingly…

3 Pressing Issues Facing Social Media
By Soren Gordhamer

Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, Twitter and Zynga along with Zen teachers and others to explore living with awareness and wisdom in our modern age. He is SorenG on Twitter.

The conversation about social media in our society is shifting significantly. We’re no longer asking questions like, “Will people use social media?” or “Are sites like Facebook and Twitter simply trends that will soon lose steam?” After billions of tweets and 600 million people on Facebook, it’s settled: People want to share online. And with Facebook moving toward a $100 billion valuation, there is money to be made.

The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” Now that we can get constant updates on just about every aspect of our friends’ lives, how do we receive that which is relevant?

New paradigms are beginning to emerge as user habits shift toward greater relevancy. The companies that successfully address these changes will have a huge advantage over those that don’t.




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