AU MA Social Media

A class blog about social media.

Add to your own social media dictionary

Posted by jabbar Alshuwaili on June 13, 2011

Before reading about the topic, my feeling was a kind of confusion around the distinction between Social media networking and social media marketing. A blog writer says that Social media networking is the process of interacting with other individuals through a specific social media tool or community. Networking is crucial for increasing awareness and encouraging people to talk about you and your company whilst listening to what others say about you and your brand.

While another writer says that Social media marketing is about developing great content in the form of blogs, articles, videos and images on the internet that can be shared with others using web based sites. It works on a personal level as well as within your industry and provides a way of engaging with others for the purpose of generating exposure and sales. Social media marketing is a way of leveraging online tools to achieve set objectives and goals, such as raising brand awareness and increasing lead generation.

Here are some of the low cost marketing channels:

Google, Facebook, Twitter, LinkedIn, YouTube, Digg and Stumble Upon.

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