AU MA Social Media

A class blog about social media.

Taking QR Codes to the Next Level

Posted by aumasocialmedia on June 14, 2011

So last Saturday’s weekly trends presentation by Aris and Chad was about QR codes. We talked a little bit about how they are being used for marketing and similar applications. Well, now for something completely different, how about a dress that incorporates a QR code?

Jessica Stuart, a winner at the Webby Awards on June 13, wore a dress that incorporated QR codes. The codes showed her winning video for the Elizabeth Glaser Pediatric AIDS Foundation.

Great use of new technology!



One Response to “Taking QR Codes to the Next Level”

  1. Fast Company posted an article, ( on some other ways of incorporating QR codes into marketing.

    Wow, how cool it would be to have a QR code on my business card or have a QR code that would lead to a direct phone call from a potential client or to directions to your place of business. Anyone can buy QR Code stickers from and a host of other companies. Another great thing about QR Codes is that they are completely trackable.

    It seems to me that the only downside is that users will need a Smartphone to participate and this is not even a huge deal. Nielsen reports that 1 in 2 Americans will have a Smartphone by Christmas 2011 and the price of them continues to decrease. I think this is just the beginning of QR code technology.

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