AU MA Social Media

A class blog about social media.

Miss USA Goes Digital

Posted by ayofemikirby on June 21, 2011

Did anyone watch the Miss USA pageant on Sunday? I turned on my TV late Sunday evening, and with nothing else on (I dont have cable) I ended up watching the final hour of the Miss USA pageant. Even though the Q+A segment was far from enlightening, I did think that NBC’s choice of adding an interactive element to the pageant was an innovative way to engage viewers while watching the show. Last Saturday, Jackie  mentioned how engaged television viewers are when watching awards shows and chatting on Twitter. I’ve done it and have since wondered how I ever watched the Grammys without my tweeps (Twitter peeps). It was a smart move for NBC to own a piece of the conversations occurring in the online space.

During the pageants swimsuit and evening gown segments, viewers were encouraged to visit the Miss USA site and rate each candidate. The fan’s votes then showed up on screen as each woman sashayed across the stage. For more optimized versions of the tool, NBC encouraged viewers to visit the site on their iPads and iPhones.

Over the years, pageant ratings have steadily declined, but there will always be a viewer market to engage in new ways like pageant hopefuls, family and friends, folks who watch to poke fun and people like me who happen to come across the show in a failed attempt to find a late-night Cosby show rerun on network TV.

I admit, I was much more likely to stick with the show after I saw the meter fluctuate between a 3 and a 10 and it was fun to see what people thought of the girls sartorial decisions.

So kudos to NBC, next time however, I hope they let us rate more than just the ladies’ looks.

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2 Responses to “Miss USA Goes Digital”

  1. jayden123 said

    It seems as if NBC is really taking advantage of social media to engage its audience. The series, The Voice prompts its viewers to connect with the contestants on Twitter during the program and announces recent tweets during the program. It also uses ITunes by allowing viewers to download songs from their favorite contestants which also counts as a vote for that contestant.

  2. Doreen Hodge said

    It seems as if NBC is really taking advantage of social media to engage its audience. The series, The Voice prompts its viewers to connect with the contestants on Twitter during the program and announces recent tweets during the program. It also uses ITunes by allowing viewers to download songs from their favorite contestants which also counts as a vote for that contestant.

    -Doreen

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