AU MA Social Media

A class blog about social media.

Quarter Songs of Amazon MP3

Posted by wonghyhelen on July 12, 2012

Amazon MP3 invites its followers to tweet the songs they would want to see for a quarter with the hastag “#quartersongs.” Some of the suggestions will be used and announced next week.

This is a good example of talking with the groundswell because a two-way communication is created. Amazon MP3 is interested in followers’ opinion and will respond by adopting some of their suggestions. When Amazon MP3 takes the followers’ suggestions seriously, the followers feel valued and will be more loyal to the company.  Also, when people get excited and tweet about the songs they want, their followers can see their tweets and may want to participate. Amazon MP3 therefore has a stronger presence.


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