AU MA Social Media

A class blog about social media.

“Don’t Forget Your Rivals May Be Reading”

Posted by jorogrady on July 21, 2012

I know a lot of people have been writing about social media and the Olympics, but yesterday I found an interesting article about social media and Olympians.  The British Olympic Association (BOA) has put out “Do’s and Don’ts” of social media at the Olympics, which suggests that athletes be careful with not only the amount of time they spend on social media, but also what information they are putting out.  The article cites BOA recommendations that athletes not tweet about their performance, as it could give their competitors an edge, and athletes themselves commented on their own perceptions of the correlation between overuse of social media and under-performing.  “I have found quite a close correlation between the number of tweets at competitive times and the level of under-performance,” said Sebastian Coe, a two-time Olympic gold medalist in the 1,500 meters and the head organizer of what is being dubbed the “Social Media Games.”

No world-class athlete myself, I often wonder how much more productive or effective I could be if I weren’t spending time on social media sites.  I can only imagine how difficult it must be for these athletes, who are likely receiving thousands of friend requests and social media mentions a day, to not waste huge amounts of time monitoring social media.  These guidelines, as the Olympics approaches, might be very valuable for the athletes to really consider.


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