AU MA Social Media

A class blog about social media.

Targeted marketing…How about targeted tweeting

Posted by ki6866a on July 22, 2012

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Knowing your target market is important for the success of a product or campaign but the key is to reach your audience after you identify them. Twitter will roll out an enhancement to promoted tweets called Targeted Tweets.

According to an article in Mashable, advertisers can now segment the audience by location, device and platform. So is the new application worth it, since twitter is not a large expense other than the professional managing. It defiantly is, think of the next presidential campaign, the advertisers can use twitter just like they use TV and radio ads to target a specific location with a specific message.

The question that remains is whether social media will follow in the footsteps of other media like TV and radio. Will it just be another medium where we get bombarded constantly with ads and will that lead to the death of social media?

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