AU MA Social Media

A class blog about social media.

Case Sharing: Gulf News+Tim Hortons Coffee store= Win+Win

Posted by yuwenyang on July 23, 2012

Some people maintain that traditional media don’t have less value and meaning than social media when doing a brand promotion. However, I think traditional outlets cannot be overlooked. Here is a typical case that we can learn from.”Gulf News headline cup sleeve”: Create the Headline cup sleeve, in a direct marketing campaign connecting Twitter and coffee. When Tim Hortons consumers buy a cup of coffee, they also receive the headline news of the hour. That headline is printed by using a special printer that pulled out tweets from the Twitter account of Gulf News. It allowed Gulf News to be the first throughout the day to deliver breaking news to potential subscribers and also let Tim Hortons coffee increase its coffee sales. It is a win-win results and meaningful connection with consumers.

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