AU MA Social Media

A class blog about social media.

Hi5… What?

Posted by nbalkhjav on July 26, 2012

When I first got an invitation from my old friend to join, I had no idea what it was. I joined the website because I saw many familiar faces on the website. Since Facebook was not popular in Mongolia at the time, they used Hi5 (which was becoming very popular in Russia, our neighbor). So what’s Hi5? is a social networking website founded in 2003. The company is based in San Francisco, California. This website functions like Facebook and other social networking sites. It has the common features like friend networking, photo sharing, status updating, and personal profiling. What’s the catch? Since April 2009, after Bill Gossman was appointed as the CEO, the website’s focus became “social gaming” instead of just social networking.

Although is created in the U.S, it is not very popular in the U.S. Why? I believe that it is because of Myspace and then Facebook. When launched, MySpace was already up and running successfully. Finally when people had enough of MySpace, Facebook came along and changed the way we thought about social networking. I personally found Hi5 absolutely amateur compared to Facebook (I had the chance to actually compare them, because at the time I had both Facebook and hi5 accounts).

In December 2011, another social networking site, called Tagged, purchased Tagged announced their initial changes (customization control, privacy setting, etc), and reported that “hi5, combined with Tagged, will become one of the best places to meet and socialize with new people through social games, advanced browsing features, shared interests and more.”



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