AU MA Social Media

A class blog about social media.

Can Social Media Keep TV Shows Alive?

Posted by Nadia Amika on July 30, 2012

MTV implemented a “Storytelling Without Borders” strategy with social media game The Hunt to run parallel to the popular Teen Wolf show. Teen Wolf fans were active in the game and 81% were weekly visitors. The popularity of the game and the show’s ratings “definitely played a role” in the show’s renewal for a third season, said MTV.

SocialSamba a storytelling platform was responsible for creating the Teen Wolf social TV game along with social TV games for USA Network show’s HashTag Killer for dramedy Psych and Suits Recruits for legal drama Suits.

With the popularity of social media, TV shows can benefit from a good social media strategy along with their show. Advertisers are also finding a way to get in on the social media games and MTV believes that it is possible to include non-obtrusive ads into the next iteration of The Hunt.

It will be interesting to see how social media might shape the TV watching experience. Do you think social media could replace commercial advertising slots?


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