AU MA Social Media

A class blog about social media.

Hope you caught this in time!!!

Posted by eschaub on August 6, 2012

Southwest Airlines just hit 3 million likes on Facebook, and they wanted to celebrate in a big way. So, they offered 50% of flights on Friday, the 3rd Pretty generous of them!!! And too bad I missed it!! The idea is neat, and it helps build more loyalty with current audience members. It also is a great way to generate press, and because it was a one day thing they don’t have to worry about a profit loss. 

 

http://mashable.com/2012/08/03/southwest-half-off-flights-facebook/

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2 Responses to “Hope you caught this in time!!!”

  1. bn2954 said

    Really sad I missed this!

  2. alprosp said

    This is an excellent idea and actually reminds me a lot of Yves Saint Laurent did with their Facebook. Tactics like this attract new customers, build brand loyalty, and draw more people to their social networking sites.

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