AU MA Social Media

A class blog about social media.


Posted by alprosp on August 8, 2012

The Pew Research Center recently conducted a survey of just over 1,000 individuals asking for their perspective on NBC’s coverage of the Olympics. As many of you know, across social platforms #NBCfail has gotten a lot of attention, but according to the survey those using that hashtag appear to only represent the minority sentiment.

According to an article on Mashable, 76% of those surveyed approve of NBC’s coverage. “Interestingly, considering the popularity of #NBCFail criticism on Twitter, 70% of Pew respondents who are watching the Games online or following via social media rate the coverage as excellent or good. For people watching on TV, it’s 77%.” These results are not very surprising – most people that take the time to comment on a service either really love it or really hate it, otherwise they just click the “like” button or don’t comment at all. But, I do wonder how reliable these results are. Only about 1,000 people were surveyed, and while I’m sure that is a viable pool for most surveys, it doesn’t seem like enough for an issue of this size.

To look at all of NBC’s missteps and say that they did well from a strategic stand point is a stretch. Their numerous spoiler alerts, leaks on social media, and difficultly of use in terms of accessing live streams on the website are just a few mistakes to learn from for the next round of Games.

The article however, outlines that “the Pew survey — coupled with strong ratings for NBC’s primetime coverage — indicates that Twitter carpers may simply be a peanut gallery the network can afford to ignore.” So the question is, whether this so-called “peanut gallery” is a minority or not, should NBC ignore them?


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