AU MA Social Media

A class blog about social media.

Dunkin’ Donuts Mobile App

Posted by madelines on August 12, 2012

For Dunkin’ Donuts die-hards, paying by plastic credit card is a kind of passé. Their new launched mobile app can help buyers pay via barcodes, locate the Dunkin’ Donuts shop, receive the menu, and receive the nutritional information and send virtual gift cards via text, email or Facebook.

When you pay for a donut or a cup of coffee, hand the cashier your mobile device to be scanned. When you want to use a gift card, store and purchase Dunkin’ Donuts Cards on your iPhone, iPads or Androids and add money to the virtual cards, like customers do with plastic ones.

Building on the base of its existing loyal customers, Dunkin Donut’s app combines payment, gift cards and loyalty programs together. The launch obviously encouraged the consumption. What the app brings to the food company is helping to speed up lines, and boosting the sales. And they don’t have to wait for change or for credit cards to be processed. Moreover, people use mobile app will not feel they are actually paying money, Usually, they would pay more than that. The convenience it brings to the consumers will also help with people that they can learn.

Here is an promotion video for this app.

Reference:

http://www.csmonitor.com/Business/Latest-News-Wires/2012/0817/Dunkin-Donuts-app-Swipe-a-card-That-s-so-passe

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