AU MA Social Media

A class blog about social media.

The Good And The Bad (Which Is Also The Ugly)

Posted by zachthebernstein on June 1, 2013

I was struggling with what to write about today, so I thought I would share two very different examples of how video is being used on social media, along with the two very different responses.  First, you may have heard about this Cheerios ad:

If your first thought was, “Oh, how adorable, that kid’s a little prankster,” then you probably weren’t one of the people who went on YouTube and Reddit to flame this ad.  Apparently, Cheerios committed the sin of showing an interracial couple and it got some people on the internet mad.  Of course, this is one of the things that makes the Internet seem less than awesome sometimes: People using the cloak of anonymity to say things online that they would never say in real life.  It’s not entirely surprising, but it is a little depressing, to say the least.

I was planning to base a whole post around that, but I didn’t want to bum folks out.  So to wrap up, here’s a much better example of social media at work – literally, at work to save a life:

Karol Franks, like just about any mother, is looking for the perfect match for her daughter. Only what 27-year-old Jenna needs isn’t a partner. She needs a kidney donor with blood Type O.

And Karol is looking for one online – on Craigslist, Facebook, YouTube and nearly any social media avenue on which her quest takes her.

“It’s my daughter, it’s my baby. … As much as we can support her, we will. We’ll do whatever we can. There’s a lot of hope,” Karol says in a14-minute YouTube video about their quest.

Internet: Friend or foe?  Well, like all technology, I guess it really does depend on how you use it.


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