AU MA Social Media

A class blog about social media.

White House Tumblr

Posted by bexmoy on June 8, 2013

If you haven’t visited the White House’s recently created Tumblr account, it’s worth the visit. Before looking at it, I couldn’t see what content could be relevant and also appropriate for the platform, but the White House’s ability to find shareable on-message memes has again proved successful. 

Furthermore, the content shows the importance of having a well-stocked content library (that’s hopefully well organized, too). For example, on Throwback Thursday, the page featured President Obama’s rap with Jimmy Fallon about student loans. As the possibility to double rates is back on the table, the Tumblr appropriately used it as its Thursday post. 

I think it will be an interesting account to watch. 



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