AU MA Social Media

A class blog about social media.

Celebrities on Twitter: Four Rules for Looking Marvelous Online

Posted by stephanielenore on June 18, 2013

Celebrities on Twitter: Four Rules for Looking Marvelous Online

The 60th International Festival of Creativity, otherwise known as the Cannes Lions, debuted its first celebrity session this week. Hosted by Martin Clarke, the online publisher for The Daily Mail, the session featured panelists including Martha Stewart, Mel B. of the Spice Girls, and Nick Cannon. Martha even admitted to desiring a Twitter following the size of Justin Bieber’s. 

Over the course of the session, the panel members suggested several of the best practices that they themselves use in regards to their personal Twitter accounts. These ideas include:

1. Be Authentic – tweet for yourself.

2. Use Social To Promote The Brand “You” – Cannon said that he was able to use his Twitter feed to thwart the paparazzi and discredit untrue reports about his family.

3. Inform Appropriately – Stewart takes into consideration the interests of her followers, and sticks to tweeting about tomatoes Provençal instead of hot button issues, like politics.

4. Be A Grownup – All three panels agreed that it’s just not worth their time or effort to engage in a back-and-forth with “haters.”

In addition to this session, Cannes Lions really embraced social media this year and has tons of interesting content available to at-home followers. Both their website and Twitter feed are excellent sources of content and behind-the-scenes glimpses of the festival. 

Cannes Lions runs from June 16-22. 

 

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