AU MA Social Media

A class blog about social media.

Become Successful with Hashtags

Posted by lianabailey1 on June 25, 2013

Hashtags have become a prominent part of the online atmosphere and as of late, more and more social media sites have allowed for the categorizing program known as Hashtags. Doing this allows the organization to categorize anything posted with that hashtag; this makes it similar to search for related posts. The implications of this program have not yet been fully realized by the business community. Here are few tips/lesons for business to use to incorporate the hashtag phenomenon.

Promotions: A survey done by Radium one found that 51% of those who responded to the survey said that they would be more willing to share company hashtags if they were awarded discounts or chances at prizes if they were to do so.

Conversation: Hashtags open up the social media world to better converse about your company. A website or a URL post only brings you to the company’s website while a Hashtag allows people to use it in everyday conversations they have on social media. This also allows you to track the conversation and get a better idea of what is being said and how you can utilize that information.

Targeting: New marketing tools allow companies to target certain areas or people based on hashtags Using this method is also beneficial because it allows you to pick out the individuals who are most likely to be using social networks and therefore more likely to give your company positive posting which you can then track using hashtags.

Innovations: Hashtags and their use in business have begun to be utilized there are still endless possibilities to what can be done with them.


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