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Today’s Guest Speaker: Mad Men – What Mad Men Can Teach us About Social Media Marketing

Posted by vickydanqingzhang on June 26, 2013

mad_men_twitterWe watch (and are obsessed) with Mad Men for many reasons: The clothing, the makeup, the gripping dialogue, and of course, Jon Hamm. But more importantly, we are consistently inspired by this TV series with those brilliant PR/advertising underlying methods. Marketing tactics have changed the game, but building connection with consumers remains the core of PR/advertising/marketing. There are some approaches we can apply from Don Draper and the team to social media today.

1. Build Relationships:

At the end of the day, people still buy from people. It doesn’t matter if they are pitched in person or through social media. One of the best pitches came from Don when he pitched to Kodak and made the important point that, “One must develop a deeper bond with the product” (the scene we saw in our first class). Sharing a personal story with consumers is what we brands and individuals need to do in social media.

2. Know Your Audience:

Remember Peggy Olson and the lipstick case from the first season? Belle Jolie wanted to showcase their large range of different lipsticks, because they thought that women wanted choice. However, Peggy pointed out that every girl is an individual and wants to be unique. This is the vital point many brands miss, especially when it comes to social media marketing. As Prof. Kumar said about SEO, targeting audience is the difference between success and failure. But, before we can do that, we must first get to know whom you are targeting.

3. Be Creative:

The tool of marketing is not the deciding factor. The content is. In the 60’s it was all about capturing the attention by being creative. More than 50 years later, not much has changed except now we are looking at potentially reaching a much larger audience. The same way that Don Draper puts energy and imagination into his pitch is the same approach we should have in our social media strategy.

These are valuable messages that we can take away from Mad Men and apply to social media marketing today: Build Relationships, Know Your Audience and Be Creative.

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