AU MA Social Media

A class blog about social media.

Realizing I never posted my Live Blog from class

Posted by lianabailey1 on June 27, 2013

Morgan Spurlock Ted Talk

He begins by describing how he immerses himself into the dangerous situations to find their appeal, break them down and find out what they really mean. He goes on to talk about how he took out an ad to purchase the naming rights for the current ted talk to emphasis dangerous situations and the importance of risk taking and its unpredictable outcome.

He then transitions into his movie, which is, titled “The Greatest Movie Ever Sold. The entire movie is funded by the product placement in it. The brands are part of your life, he argues. He’s focus is on how transparency is key. But the major brands and companies didn’t want anything to do with the movie, why? Don’t brands want to advertise? The brands were lacking in transparency, but what does transparency really means. He helps us by giving a definition and the misconception behind it. Spurlock emphasized that there are three sides to every story, your side, my side and “the story”. He decided to hit the street and ask people how they would describe their own brand because he needed help discovering brand personalities.

After talking to a brand personality guru, he discovered that his personal brand was both playful mindful brand, an up and down brand. There are 500 plus companies that were up and down brands but they didn’t want to do his movie because they were afraid of the movie outcome.

The overall message of the talk was to embrace fear, risk and most importantly embrace transparency. Be “ugly but honest”


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