AU MA Social Media

A class blog about social media.

RIP Social Media

Posted by lianabailey1 on June 27, 2013

Even with social media on the rise, some social media sites lack longevity and soon fizzle out. Here are a few that passed away peacefully.

iTunes Ping Launched: September 2010 – Finished: September 2012

This attempt of a social media music network from Apple’s Steve Jobs failed and never really kicked off. Built into Apple’s iTunes platform, Ping was designed as a place where music fans could connect over their favorite artists.

Ping failed to grab user’s attention with its clunky platform, and cutting off integration access to major social channels. The boom of Twitter and Facebook hindered any chances Ping might’ve had as music artists and bands decided to use more traditional social media channels over Ping.

Ultimately, Ping’s demise can be attributed to the success of Facebook and Twitter combined with the fact that there was no real demand for such a platform, especially as MySpace (which previously offered this) had already sunk into oblivion.

Gowalla Launched: 2009 – Finished: 2012

Gowalla was a location-based social network, where users could check into ‘spots’ in their local area. Users were able to score points by checking into venues multiple times, enabling them to win virtual prizes which could swapped or dropped on places to become a ‘Founder’.

Unfortunately for Gowalla, they launched on the same day as rival ‘Foursquare’, which turned out to be the winner of location-based networks. Despite an estimated $8 million of venture capital backing and a relaunch in a bid to differentiate itself from its major rival, it never managed to reach the same success as Foursquare.

However, it wasn’t a complete disaster as Gowalla was acquired by Facebook for undisclosed sum in December 2011.

Diaspora Launched: November 2010 – Still active

Dubbed as a Facebook rival, Disapora was created as the answer to Facebook’s much publicised privacy issues. Built on an open source social networking software, it was designed to be simple to use, whilst allowing you to control and own your personal data. It enabled you to connect Twitter, Facebook and Tumblr accounts, however it only allowed you to post updates from Diaspora. A lack of functionality to import any external news feeds ultimately made it a quiet experience.


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