AU MA Social Media

A class blog about social media.

Dwyane Wade Driven

Posted by jsmiff89 on June 28, 2013

Dwyane Wade is having a good week.

On Monday, just days after winning an NBA National Championship, and on the day of their celebration parade, Wade took a big step in social media by releasing his own app– Dwyane Wade Driven.

The new app is a collaboration with Driven Apps, and is a personalized workout and training videos from D-Wade himself. It also has workouts specifically for basketball players.

Wade created this app apparently to promote overall fitness, as he said getting to work out isn’t always the easiest for everyday people.

“”It shows people ways to work out, a lot of different ways to work out, whether it’s basketball drills or not,” Wade told The Associated Press. ”A lot of people work out at home. A lot of people don’t have access to a gym. A lot of people don’t have trainers. So it’s kind of like I’m the personal trainer for basketball and fitness and I’ll show them a lot of things I do with my body and for my body.”

Wade makes almost almost as much off the court as he does on ($17 mil/year), and it’s social media promotion like this that gets him there. He’s currently the second most followed NBA player on Twitter and is progressive in his social media usage in various other ways.

Clearly, Wade is one of the few that “gets it,” and has shown social media is more than just for fun.


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