AU MA Social Media

A class blog about social media.

Popcorn, anyone?

Posted by JillianLaffrey on July 12, 2014

artistically challengedInstagram now serves as a (free) replacement for going to the movies or watching TV–if you can stomach watching a show in 15 second clips. 

Artistically Challenged is the first ever TV show created specifically for Instagram. It documents the life of a ne’er-do-well out who claims to have created a painting he actually found on the street. The art dealer demands more, and, of course, hilarity ensues. Or so was the objective of the creators. In reality, the jokes never quite land right and there’s no time for actual character development. It’s unsatisfying and frustrating. 

Interestingly, the filmmakers all have a strong background and credibility; they are all grads of the Tisch School of the Arts in NYC. Perhaps Instagram represented a new challenge–a way to think outside the box. Co-creator Sam Delmara said, “We felt like people would be excited about watching content on a platform they already use regularly rather than asking them to look for it elsewhere.”

A reviewer on PandoDaily, James Robinson, had this to say:

“Have we retreated so far inside our mobile bubbles that putting down the phone and opening up Netflix or turning the TV on is a pain point to be remedied now?  If there’s anything to toast here, it’s Instagram’s ascendancy. It’s getting so far past photos.” 

Agreed. Has anyone watched it? Will there soon be an Oscar category for best Instagram film/series?

Read the article on PandoDaily here. 


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