AU MA Social Media

A class blog about social media.

Tedx chooses Chief Evangelist Guy Kawasaki to open Berkeley event

Posted by kwright28 on July 22, 2014


Guy Kawasaki — Author. Advisor. Evangelist. — was the opening act for Tedx Berkeley tonight, and I couldn’t applaud Tedx more for choosing him! As the former adviser to Google and having worked at Apple, Kawasaki isn’t short on experience with innovative companies and material. Tonight he charmed the audience with witty jokes, including a few that gave you a snapshot of his personal life.

Kawasaki is a Standford grad, which he asked us not to judge him on, and has a wife and two sons. His oldest son Nick, currently attends Cal and his youngest son, Noah, is in high school. See, I told you he gave us a snap shot of this life.

But that’s not what I took away from his compelling presentation. Kawasaki shares that the optimal number of slides in a presentation is 10, presented in 20 minutes, using a 30 pt font. Well, his presentation on The Art of Innovation (2014), does just that, and it even includes pictures! Including clever punch lines, and relate-able references, he educates and entertains us all.

Here’s a recap:

Guy Kawasaki’s 10 Steps in the Art of Innovation

1. Make meaning (as opposed to making money)

The is the first step to innovation. If you start out with the sole intent to make money, most likely you won’t create something that has meaning. But if you focus on making meaning, then you have the power to change the world, which will eventually make money.

2. Create a mantra

This shouldn’t be a mission statement or a slogan. A mantra explains why you should exist. Come up with 2-3 words that describe why the meaning should exist.

He uses the examples of Wendy’s, Nike, and FedEx as examples.


3. Jump to the next curve

Define yourself not by what you do, but by what you provide. He uses the evolution of ice distribution as example. It began simply with ice harvesting, jumped to an ice factory, then jumped to the creation of the refrigerator.

4. Rolling the DICEE

The 5 key components to successful innovation. DEEP  — INTELLIGENT — COMPLETE — EMPOWERING — ELEGANT = DICEE

5. Don’t worry be crappy

He tells us he took and tweaked this from a Bob Marley song “Don’t Worry Be Happy
When you’ve jumped to the next curve it’s OK to have crappy elements. Things won’t always be perfect, but if you keep an open mind, you will always have room to change for the better.

6. Let 100 flowers blossom

Of course you have an exact plan of how your product should work. But you must be open to letting your audience use your product as they see fit. The value of the product will bloom.

7. Polarize people
People will either like what you offer or hate it. Great products polarize people.

8. Churn baby churn

He tells us he took this little diddy from the black panthers.
Innovators need to live in denial, this way you continue to change your product to work for the consumer. Listen, learn, re-work, and innovate the product again.

9. Niche thyself

He describes the 4 corners in which innovators fall.
— Great value but not unique. He calls this the Dell corner.
— Truly unique but of no value just plain stupid. He refers to this as the USC corner (this definitely got a laugh)
— Not valuable and not unique. He calls this the Dot Com corner
— Unique and valuable. This is the corner every innovator should want to be in.

10. Perfect your pitch
Customize your introduction, customize it specifically to the audience. guy

Pictured above: Opened with this slide when he spoke in Moscow saying “Wow, you Russians have big balls!”

This may have been my favorite point. Kawasaki shares how he opens each of his presentations with a quip that is directly related to his audience. Solid advice for any presentation-worthy setting.


11. Don’t let the bozos grind you down

“Bozosicity” is like the flu. If you’re exposed to it enough, eventually you build up a natural defense. Learn the difference between the dangerous and unassuming bozos, and you’ll save yourself a lot of trouble. Wealthy doesn’t always mean smart.

Pretty sure he made up the word “bozosicity” but hey, it works. I enjoyed his presentation, he’s definitely might type of speaker!

Watch Guy in action at Tedx Berkeley here.

And if you haven’t seen it yet, he highly recommends the Leggo movie!


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