AU MA Social Media

A class blog about social media.

3 Twitter Lessons to Learn from Brands That Know What They Are Doing

Posted by siru90 on July 26, 2014

By 2013 brands were tweeting four times more than they were in 2012, with the 10 most-followed brands tweeting every six to 20 minutes. Does it mean that brands are finally getting the Twitter picture? Well at least, the big ones are. Brands still slip up when it comes to both the content of their post and the way in which they respond to consumers.

Some brands have found their social media marketing niche, and in doing so have helped to redefine the way the platform is approached. Here are three lessons we can learn from those brands to be social media savvy.

1. Leverage Twitter Trends

By posting archived photos that use the #tbt (#throwbackthursday) hashtag, the Art Institute of Chicago gained its 91,000 followers . As a result, brands like UPS, BMW, and People Magazine all used the tag as “an excuse to dig up interesting old content, give it new relevance, and extend its life online.”

Screen Shot 2014-07-25 at 9.43.36 PM

2. Commit to More Visual Tweets

AMC’s video- and image- rich tweets are memorable and powerful examples of visual marketing.

Screen Shot 2014-07-25 at 7.53.02 PM

3. Link to Current Event and Give Your Custom Hashtag Mass Appeal

Hyundai’s #becausefutbol is memorable, culturally relevant, and uses language that resonates with young soccer fans.

Screen Shot 2014-07-25 at 7.55.30 PM

 

To learn more about 3 lessons you can learn, please visithttp://www.clickz.com/clickz/column/2356922/these-3-brands-are-doing-twitter-marketing-right

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