AU MA Social Media

A class blog about social media.

LinkedIn’s Mobile App gets a Major “Makeover”.

Posted by A. Kaye. on July 29, 2014

On Tuesday, July 29th LinkedIn updated their flagship app that focuses on adding contextual information to your profile. This helps users start conversations with others, even if they are not connected.

Screen Shot 2014-07-29 at 5.54.14 PM

The new user profiles have an “in common” section that displays contextual information about the connections or groups you share with other users. Formerly, users could only view shared connections. This new feature allows users to see whether another connection went to the same college as them, or if they belong to the same LinkedIn groups.

Another interesting feature about the contextual information is, it appears when you visit the “who’s viewed your profile” page. Now this page includes information about how users find you- whether it was via a search, a mutual connection or because you viewed their profile first. 

This “makeover” provides a transparent way to communicate with other professionals by  acquainting yourselves with their skills and experiences (even if you are not their connection) before actually viewing their profile.

This is a bold move for LinkedIn, and hopefully this overhaul translates to the desktop version.


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