AU MA Social Media

A class blog about social media.

When Bad Marketing Happens to Good People

Posted by samrishe on July 30, 2014

Paramount Pictures marketing division in Australia recently tweeted a promotional movie poster for ‘Teenage Mutant Ninja Turtles,’ showing them falling out of an exploding skyscraper. At first glance, it seems like a cool image for an exciting movie. The major issue here is the film will be in theaters in Australia on September 11. The not so subtle reminder of the horrific event angered many people.



Paramount Australia quickly deleted the tweet, and responded with a follow up.


“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia.”

Also, according to Mashable, the head of publicity at Paramount Pictures, Tom Roach, explained “Combining that image and the date was a mistake. We intended no offense and have taken immediate action to discontinue the use.”

This was clearly not a malicious act, and instead a major mistake from their marketing department. Thankfully this will probably not be a huge issue for the overall success of the film, and everyone can move on with their lives.


One Response to “When Bad Marketing Happens to Good People”

  1. I am so excited for the movie! I am happy this tweet did not have a huge impact on the movie release. It was smart that they apologized and deleted the tweet.

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