AU MA Social Media

A class blog about social media.

But first…

Posted by chelseatufarolo on July 31, 2014

…let me take a selfie usie. Vatican Pope Youths It’s been about two months since Merriam-Webster added selfie to the dictionary. The official selfie definition is “an image of oneself taken by oneself using a digital camera especially for posting on social networks.”

Looking back at Ellen DeGeneres’ viral Academy Awards photo or Pope Francis’ selfie with Vatican visitors, this social media trend has a lot of potential from a marketing perspective. Although communication professionals argue these types of group photos should actually be called usies (rhymes with fussy).

Usies (sometimes spelled ussie) are selfies that feature a group of people. According to Golden Gate University professor, Michal Ann Strahilevitz, usies are “more about the relationship, and less about you and your hair” and “have far more social value than selfies.”

The term was first used in April 2013, according to the executive producer of Ben Zimmer, but has yet to become part of our vernacular. Although the term not frequently used (and is sometimes used interchangeably with twofie and threefie) it does has a lot of potential to grow in popularity, if and when news outlets use it to describe the next viral photo.


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