AU MA Social Media

A class blog about social media.

Cox Promotes Wi-Fi with Charity Scavenger Hunt

Posted by Ben Gregson on August 6, 2014

Cox Communications recently hosted a contest for nonprofits in the Fredericksburg, Virginia, that will culminate in giving away five thousand dollars to one winning charity. The contest was Cox’s way of advertising a new service they are offering in Fredericksburg: free Wi-Fi. The hunt had participating teams following clues online, such  as this obscure riddle, to find real-world locations. They then took an image and tweeted it @CoxVA using #CoxVaWiFi.

The winner will be announced August 15, after points have been tallied for timeliness and the wholeness of each team’s submissions, but this contest is a surprisingly good example of positive social media exposure from a surprising source. Cable companies don’t have the best reputation online, and people rarely go out of their way to say something nice to one. But, during this contest, dozens of people belonging to a wide variety of charitable organizations were tweeting dozens more images about Cox, and in all of them they were smiling next to a Cox Communications public Wi-Fi sign.

From the free Wi-Fi to giving money to charity to using the highly visible platform of Twitter, this low-budget communication tactic made me look at Cox much more positively than I ever did as a Cox customer in that area.

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