AU MA Social Media

A class blog about social media.

John Oliver on Native Advertising, and Why It’s Gross

Posted by samrishe on August 6, 2014

John Oliver has a reputation for making headlines almost every week because of his controversial topics on “Last Week Tonight.” This week, Oliver brought up the current issue of native advertising. For those of you who don’t know, native advertising are advertisements integrated into news articles or a websites normal content. The problem with this is the content closely resembles a real article, and most people can’t seem to tell the difference. 

Buzzfeed is a prime example of this. They create an “article” that is sponsored by a company or brand all the time. In fact, Buzzfeed thrives on this kind of content. 

Screen shot 2014-08-06 at 12.25.25 PM 

According to Oliver, “It’s not trickery. It’s sharing storytelling tools. And that’s not bullshit. It’s repurposed bovine waste.”

Definitely check out part of the episode. 

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