AU MA Social Media

A class blog about social media.

Women’s empowerment?: Lego releases female scientist playset

Posted by jn5464a on August 6, 2014

“I am 7 years old and I love legos but I don’t like that there are more lego boy people and  barely any lego girls”.

The viral spread of a seven-year old girl’s suggestion to Lego, has sparked the development of the company’s newest playset featuring a female palentoligist, astronomer and chemist created by real-life geoscientist, Ellen Kooijman. This example is a strong representation of the power of monitoring social media and mentions to observe the company profile in the eyes of the consumer.  Additionally, this is reflective of successful rebranding and tweaking one’s message to appeal to a wider demographic.

I personally feel that this is a great opportunity for other companies to learn. Women are a highly sought after demographic and targeting young women specifically will help to expand the company’s image as well as the minds of little girls around the country. Move over Mattel, there’s a new barbie in town.

Three months after the little girl spoke out, Lego took to twitter to spread the launching of the new set.  Take a look :



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