A couple weeks ago I went to grab some lunch over in Bethesda and noticed a new burrito place called, Boloco Bethesda. At first I was ready to dismiss yet another Chipotle place trying to be a hit. But, being opening day I saw that they were giving free burritos I said why not. No, this blog post isn’t about the food , but what was inside the restaurant. Flat screens two of the three there showcasing Boloco’s YouTube channel where videos of customers thoughts on the brand Boloco- which there are several around the U.S.- and also tweets from customers. This new way to showcase a brand was a first I have seen. Usually I see articles on this, but this was a first time account I had with it.
Fortune magazine wrote an article a while back on Nike and how they posted their live Twitter feed on the side of a building in another country as a part of a campaign. Nike is actually placing less money on advertising in print and going for things more cutting edge and engaging their customers according to the article.
So for me, I have to say I think it’s a fascinating idea and yes, I am following Bocloco Bethesda on Twitter, but notice their interaction was limited at first with followers, but now they seem to be doing a better job. So, as always, the rule of thumb if you are showcasing your company on any social media platform: engage with them. It leaves an impression with them that can bring in more followers and positive brand awareness.
AU MA Social Media 