AU MA Social Media

A class blog about social media.

Posts Tagged ‘social media’

No Shortcut to Social Media Success

Posted by JillianLaffrey on July 28, 2014

Ann Tran is a “respected social media consultant, travel social marketing strategist, influencer, and sought-after speaker at social media and technology events.” In this piece for Entrepreneur, she blows a hole in the idea that social media can be “mastered.” It is a skill, like any other, and often involves pushing the boundaries of creativity–no easy task.

“When you are on social media, you have to be a writer, speaker, photographer, marketer, videographer, curator and engager.  Some people may wear even more hats, including producer, editor, artist and so much more.  These are talents and skills obtained over years of reading, studying and fine-tuning the craft.”

So yes, we all can agree that social media isn’t something to be checked off in between filing papers and getting a cup of coffee. It requires real thought and strategy, skill and knowledge, insight and wit, and very few of us will ever claim to be a social media pro. But there are a few things we can be doing to get better. Find out what at Entrepreneur.



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Posted by JillianLaffrey on July 28, 2014

For most people, social media serves to connect you to others within (and without) your network. But what happens if relationships go sour in real life? Can those ties be severed online?

LinkedIn recently joined Facebook, Twitter and most other major social media sites in instituting a “Block” feature. But the feature didn’t come quickly enough for many. A significant number of users had complained over the years that LinkedIn had no way of breaking connections. A LinkedIn member from Columbus, Ohio, launched a petition in April 2013 because of a sexual assault in her workplace; the assailant was watching her professionally through LinkedIn.

The developers, however, struggled with how best to institute the “Block” feature, and ensure that all functionality on the site was aligned with their decisions on what someone who had been blocked could see. The decision they arrived at was, ” when you block someone, they should be unable to see your profile or any content you publish. That includes any comments in groups you both might be a part of, or blog posts you publish to the site. It removes them entirely from your LinkedIn experience.”

As social media users, our lives can quickly become an open book. The block functionality on social media sites is vital for maintaining a sense of privacy and security.


Read the whole article at

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Social Media + Reality TV = LOVE?

Posted by A. Kaye. on July 8, 2014


What is The Single’s Project?

It’s online dating on another level queue in …Reality TV. The television network Bravo will premiere the The Single’s Project this Fall. The show follows a group of young, successful New York singles as they navigate the dating scene in search for love in the BIG APPLE. Viewers will help these singles choose the right matches making this show the first real-time dating docu-series in the United States. Each episode will be shot and aired within the same week.

The Single’s Project elevates transmedia allowing viewers to interact with the daters in hopes to impact the show through social media. Interactions include helping daters pick out their outfits for a hot date to choosing a location.

Watch the preview below:

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This show promises to be entertaining and I’ll be tuning in.

Join in the fan engagement by following them on twitter @singles_project and the official hashtag: #TheSinglesProject


~A. Kaye.


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Is Google Removing Negative Coverage of Powerful People?

Posted by A. Kaye. on July 8, 2014


In May, Europe’s highest court gave people the means to remove their reputations online, issuing a landmark ruling that could force Google and other search engines to delete references to old debt, previous arrests and other unflattering information. This is called “the right to be forgotten” rule. The court of Justice of the European Union wants people to have some say over what information comes up when others Google them.

The court specified that links could be removed if they were “inadequate, irrelevant or excessive in relation to the purposes for which they were processed and in the light of the time that elapsed.”

This decision was celebrated by some as a victory for privacy rights in a time where everything good,bad or ugly leaves a permanent electronic trace. Other people may argue that this disrupts the celebrated free flow of information online and lead to censorship.

Do you think this ruling will place too much power in the hands of public figures who wish to have unflattering information hidden from the public?

Watch a commentary here:

Screen Shot 2014-07-08 at 10.48.48 AM


Let me know your thoughts?


~A. Kaye

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Crisis – We Can Be Prepared for It

Posted by yuchrisahu on June 27, 2013

Just read a great digital crisis playbook from Oglivy‘s social blog. It reflects most of what we’ve learned about  dealing with crisis. The playbook explains how social media can cause crisis to an organization and how to fix the problems.

First, it is common to have our complaint written on social media. For example, we may complain about poor customer service, safety of food, bad marketing advertisement, or bad products. For organizations, these are the potential aspects to cause a crisis on social media.

Also, Oglivy has given five trends in crisis management: smart, perceiving, story marketing, social advocates and real-time data. The playbook explains that smart means to make smart and rapid decisions.  The second trend, perceiving, means it is very important to listening to the audience, and perceive what they are thinking. It is very important. Based on the presentation of Sephora and Buffalo Wild Wings, we can know that even good corporations may be poor in perceiving and interacting with their audience. The third trend is that story marketing is the new way to earn belief and to earn advocacy. The forth trend is that social advocates are the new influencers. The fifth trend is Real-time data. It means that we can no longer depend on focus groups to fully understand what the target audience are thinking about. A better way to do this is to keep our information updated.

The approach to deal with a crisis in Oglivy’s playbook includes four parts: “Readiness”, “Radar”, “Response” and “Recovery”. “Readiness” is to have the professional team, the crisis path planner, the treat level scorecard and the three-level response plan (the pre-determined action play for three main risk secerios). It is always better to be prepared for any crisis. “Radar” is to listen to your audience in all social media platforms. Beside, it is also important to prepare the “conversation criteria sheet” – the method for documenting evolving keyword lists, hashtags and conversation trends to optimize the listening efforts. For “Response”, it is important to have all platforms engaged, create a content calendar, and monitor the impacts of conversations on social media. Finally, “Recovery” includes transitioning from crisis to proactive messaging in order to bring audience’s attention to good things.

Overall, crisis is always coming unexpectedly, but we can always be proactive to it. By doing this, we can prevent the crisis from turning worse and even make it into a good “marketing campaign”.

More reading:

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Even Cars Do It? Will Cars Someday Have a Social Media Feature?

Posted by vickydanqingzhang on June 26, 2013

Social-Media-in-CarSocial media is everywhere now. Sharing thoughts and news on social media has become a part of our everyday life. Phone-related driving accidents are increasing, because people can’t help tweeting while driving.

Picture this. You are driving your car on the highway, and you decide to tweet about the lack of traffic on your morning commute. By hitting a button on your steering wheel and speaking when prompted, you can easily tweet to your followers without even glancing at your smart phone. Picture this. You are driving on a country lane and attracted by the beautiful view. By hitting a button on your steering wheel, the camera installed at the front of the car will take a picture and automatically upload to your Instagram timeline.

Rumor has it that some car companies like Mercedes, Cadillac, and Honda, are already planning ways to integrate social media into their vehicles. Mercedes is working on a telematics feature that allows drivers to interact with Facebook and other social media services. Also, the Honda Accord has come out with a feature that allows you access to social media through the screen located on the center dash. However a step in the right direction, Honda has not broken the hands-free social media barrier just yet.

Social media technology will eventually added to our cars. In the near future, our cars will be playing with social media as we do.

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Today’s Guest Speaker: Mad Men – What Mad Men Can Teach us About Social Media Marketing

Posted by vickydanqingzhang on June 26, 2013

mad_men_twitterWe watch (and are obsessed) with Mad Men for many reasons: The clothing, the makeup, the gripping dialogue, and of course, Jon Hamm. But more importantly, we are consistently inspired by this TV series with those brilliant PR/advertising underlying methods. Marketing tactics have changed the game, but building connection with consumers remains the core of PR/advertising/marketing. There are some approaches we can apply from Don Draper and the team to social media today.

1. Build Relationships:

At the end of the day, people still buy from people. It doesn’t matter if they are pitched in person or through social media. One of the best pitches came from Don when he pitched to Kodak and made the important point that, “One must develop a deeper bond with the product” (the scene we saw in our first class). Sharing a personal story with consumers is what we brands and individuals need to do in social media.

2. Know Your Audience:

Remember Peggy Olson and the lipstick case from the first season? Belle Jolie wanted to showcase their large range of different lipsticks, because they thought that women wanted choice. However, Peggy pointed out that every girl is an individual and wants to be unique. This is the vital point many brands miss, especially when it comes to social media marketing. As Prof. Kumar said about SEO, targeting audience is the difference between success and failure. But, before we can do that, we must first get to know whom you are targeting.

3. Be Creative:

The tool of marketing is not the deciding factor. The content is. In the 60’s it was all about capturing the attention by being creative. More than 50 years later, not much has changed except now we are looking at potentially reaching a much larger audience. The same way that Don Draper puts energy and imagination into his pitch is the same approach we should have in our social media strategy.

These are valuable messages that we can take away from Mad Men and apply to social media marketing today: Build Relationships, Know Your Audience and Be Creative.

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Smartphone Falls in Love with Social Media

Posted by vickydanqingzhang on June 26, 2013

It always amazes me how many people are on their smartphones checking their Facebook or Twitter or other social media account during a movie, in classrooms, during dinners, and etc. I came across this infographic that shows the current state of smartphones and social media the other day.


       There are some interesting facts:

    – Smartphone users check social media 20 times per day

    – 4 out of 5 minutes on a smartphone are spent on mobile applications

    – Users spend more time on Facebook & Twitter through their phone than they do on their desktops

    – Apple comes first in ‘most purchased’ smart phone, with Samsung in second

    – Pizza Hut is more popular on social media than Papa Johns, Papa Murphy’s, Domino’s, and Little Caesars

    – Olive Garden beats Red Lobster and Chili’s when looking at their twitter handles and social media activity

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Periodic Table of Social Media

Posted by valariewarren on June 24, 2013

ImageSocial media is a vast, intricate, many-layered field with infinite tools, networks, and apps to help you leverage content and engage fans and followers. The days of the dynamic duo – Facebook and Twitter – are long gone. These days, new platforms pop up daily, and best practices change for each by the minute. Wouldn’t it be nice to have a cleanly laid-out map that takes a bird’s-eye view of all the social platforms at your fingertips? Enter: the Periodic Table Of Social Media, an infographic created by Dynamic Buzz, Social Media Today, and SocialOomph. The table provides a color-coded graph of a pretty comprehensive swath of social media sites.

Bookmark it for future reference!

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Again, our private information is everywhere

Posted by yuchrisahu on June 22, 2013

Image representing Facebook as depicted in Cru...

Image via CrunchBase

According to the report on Mashable, Facebook has accidentally exposed 6 million users’ contact information due to a software bug. This is the second crisis Facebook has regarding to privacy issue this month (Source:


I remember that Natalia has shared an interesting inforgraphic ( about our private information’s safety on social media. Most of us shared our full name, our employment information and even our home address. Besides, we tend to use similar password for other accounts such as social media and email because we are overwhelmed by remembering so many password to so many accounts. We know that there are potential risks to easily give our information away and we know that our private information is everywhere. However, what we don’t know is that we are so annoyed when our phone number or email address are actually exposed though the social media such as Facebook.


Are we continuing to share more private information on social media or retreat from them? IT’S UP TO YOU. Should social media continue to access to our contacts? II’S UP TO US. They only provide convenience regarding to our needs. But, to know privacy setting on each social media platform and be more careful when sharing our information may be the only thing we can do.

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