Ford Uses Social Media to Launch the New Fusion

“In 2009, Ford spent $5 million on the Fiesta promotional campaign. The kind of recognition that followed would have cost $100 million through more traditional means.” I expect that 

Read more: http://www.thestarphoenix.com/cars/Ford+bets+star+power+social+media+launch+2013+Fusion/6962740/story.html#ixzz21DwZCXYb